Who we are & how we got here
In 2017, a concept turned into a reality in Brisbane CBD
Graphegic was first established in 2017 in the heart of Brisbane’s Central Business District. Graphegic is the brainchild of professional Web Designer & Developer, Chas van Balen. Chas has had over 8 years professional experience in the hospitality & liquor industry, along with almost 5 years experience in the Web Development & Graphic Design Industry.
At Graphegic we tailor and strategise digital solutions based on the business requiring the services. We believe every client and project is unique, and should be treated as such. This is why Australian small business owners love Graphegic. “It’s not a one size fits all piece of rubbish” says Chas, “… because that just won’t help small business thrive and continue to grow”, “…more than anything I just do not believe in all this mass produced, one size fits all packages that other companies offer – I have done something about all that.”
In general, I love the digital and creative industry, and the ever changing trends and strategies that come along with that. My background is in hospitality, where I first began working in fine dining – and have always loved the hospitality industry ever since.
After about 5 years working in hospitality, I started developing an interest in Website Design & Development. After a couple of years, designing sites in my spare time, I started getting the odd bit of design work. At first, I started by building a new website for the bar that I worked in at the time, which was constantly updated. As time progressed, my portfolio expanded, and I decided to start a company.
As digital professional, I know how important corporate identity and reputation is for a business to be successful. My own personal research has shown that prospective clients would rather put their trust in a company, rather than an independent freelancer. That’s ultimately why I started my own business back in 2017.
I am really passionate about Australian Small Business, and quite often ‘bricks and mortar’ shops do not implement vital digital tools, and its through ignorance that small business owners remain uneducated and ill-informed about their digital presence as a whole, the same digital presence that can really help their businesses to thrive.
I never really expected that Graphegic would be where it is today. We have some amazing partnerships, and have come along way since 2017. It always makes me feel a little bit warm inside when I get the opportunity to speak with clients about the improvement, and quality outcome that they receive from the team here at Graphegic.
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